Chamber Spotlight: B Inspired
By: Sara Lundquist, Director of Morris Area Chamber of Commerce
B Inspired is a unique and vibrant business in the Morris area that offers a range of products to meet the needs of the community. Owned and operated by Bonnie, B Inspired came to life after Bonnie saw an opportunity to open a store following the closure of Thrifty White’s retail shop. With a long-held desire to have her own store, Bonnie seized the moment and created a welcoming space where customers could find a variety of products, from home décor to gifts and everything in between.
Bonnie’s journey began over nine years ago with just a few companies, and now B Inspired is proud to work with over 100 companies, ensuring that her store offers a wide range of items. From Christian gifts, books, and bath products to puzzles, home décor, baby gifts, and tanning beds, B Inspired has something for everyone. Bonnie’s mission is simple but meaningful: to provide lots of shopping options for the Morris area while building strong relationships with her customers. Customer service is of the utmost importance to her, and she has worked hard to create a store that brings quality products and a great shopping experience to the community.
A fun fact that sets B Inspired apart is its offering of a bridal or birthday registry—something many might not know about this special local shop. Along with her wide selection of items, B Inspired continues to grow and adapt, working to meet the needs of customers even in a world increasingly dominated by online shopping.
As with any small business, the challenges are many. Bonnie’s biggest challenge has been competing with the rise of online shopping, especially after the events of 2020. However, she remains focused on bringing quality products and excellent customer service, ensuring that shoppers can still touch, feel, and enjoy the in-store experience.
Bonnie recalls a piece of advice from a past boss: “You can’t sell it if you don’t have it.” This sentiment perfectly captures Bonnie’s approach to her business. Her store is always full of high-quality products, and her dedication to creating a welcoming shopping environment ensures that B Inspired remains a cherished part of the Morris community.